Long gone are the days when a website was merely the digital equivalent of a company or organization’s printed marketing brochure. For nearly half of the 40 years, Allentown Economic Development Corporation has been in existence, the nonprofit organization’s website has played an important role in explaining who the organization is and what it does. And as technology changes along with its users, this critical marketing tool needs to be updated to change with it.

Last year AEDC developed a comprehensive marketing plan which was adopted by its board of directors. It included a rebranding initiative which started with an updated logo and companion logos for its three key business areas – Bridgeworks, Urban Made, and Urban Sites. A recently launched redeveloped website is the next product from the rebranding.

Created by Stay Calm Industries, a tenant in the Bridgeworks Enterprise Center’s Flex Office space, the new site features a user-friendly, responsive design that works equally well on mobile phones, tablets, and desktop computers. A fresh look with new photos by Marco Calderon Photography in Allentown and an improved customer experience helps the site to load faster on all devices and makes it easier for users to find the information they are seeking.

“Moving forward the new brand, look, and messaging will be pushed out in all of our marketing tactics, including email marketing, print and digital advertising campaigns, social media and even onsite signage,” said Scott Unger, Executive Director of AEDC.

“The new site brings AEDC current with the design trends and best practices for websites today,” said Bridgeworks Enterprise Center Program Manager Anthony Durante. “It simplifies how users can find out more about what AEDC does and then connect with us.”

Page highlights include:

  • Homepage contains information on the Bridgeworks Flex Office & Coworking space.
  • Bridgeworks explains what the business incubation program is and how it works, as well as the MAKE Lehigh Valley initiative.
  • Urban Made discusses how AEDC helps local manufacturing companies grow and reviews the many loan programs it manages.
  • Urban Sites reviews the nonprofit organization’s capabilities with brownfield redevelopment of existing manufacturing sites.
  • News features recent press release and blog posts.
  • About recaps the organization’s 40-year legacy of success dating back to 1979.